People are often excited by the idea of a long-lasting lip color, but are disappointed by the limited color selection and thick chalky feel. Lip Chic keeps lip color set and vivid until you wash it off. A 100% botanical formula creates an invisible totally flexible protective coating that turns any creamy, matte, or long lasting lipstick into smudge-proof, eat-proof, totally kiss-proof, perfect looking color that lasts all day. Contains no ink, dye, or chemicals! Lip Chic is a key piece of makeup for every contemporary woman.