Beginning in 1934 as Japan's pioneering photographic film maker, FUJIFILM has leveraged its imaging and information technology to become a global presence known for innovation in healthcare, graphic arts, optical devices, highly functional materials and other high-tech areas. FUJIFILM design has been at the forefront of releasing innovative creations. It gives form to the desires that people may not be able to put into words, by providing genuine designs for products and services toward inspiring people across Fujifilm’s expansive business fields, from consumer digital cameras, instax and cosmetic products to prosumer medical equipment, industrial equipment and optical instrumentation for broadcasting as well as research and functional material solutions.