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Based in Paris, CREED is the world's only dynastic, privately held luxury fragrance company, founded in 1760 and passed from father to son since then, serving royal houses and the discerning public for 251 years. Today the firm is guided by the unerring Olivier CREED, sixth in his family line to head CREED and creator of its most popular scents. The infusion technique enables him to preserve the originality of his family's timeless fragrances. In turn, Creed manufactures an unrivaled product through its unique infusion process and by using the finest essences and natural ingredients. The components are weighed, mixed, macerated and filtered by hand in the highest tradition of the House of Creed's founder, James Creed.