CLEAN is a prestige lifestyle brand inspired by the ultimate simplicity, based on freshness and purity. It provided the finest 'non-perfume perfume' that could be worn by everyone and everywhere. The first CLEAN fragrance was introduced in 2003 as the antithesis to over-complicated, over-powering designer scents flooding the market. CLEAN is an every day alternative, a smell that settles on your skin naturally, to be worn as comfortably as a favorite sweater, with a feel as refreshing as a bright spring day or a cool crisp fall morning. It's more than just a fragrance – it offers a fresh approach that is innately recognizable. CLEAN is more than a name. It's a promise.